Name, Seal, and Logos

Publication: Marketing Handbook

Policy Statement

It is the policy of Carolina University that the development and application of Carolina University’s brand standards are determined by the Marketing and Communications Department as approved by the office of the President.

Policy Procedures

All Carolina University community members are required to use Carolina University logos, publication guidelines and graphics standards as outlined in the CU Brand Standards Style Guide.

Carolina University’s name, seal, and logo are the official emblems of CU and are only to be used for official Carolina University purposes. The Carolina University seal is reserved for use by the President’s Office and is to appear only on official documents, high-end merchandise, commencement and other communications at the discretion of the President or the President’s designee.

Carolina University logos, along with accepted variations, are the primary graphic marks for Carolina University. The logos are designed to promote Carolina University’s visual identity and brand and are to be used on all internal and external printed and electronic materials representing Carolina University. While the logos must be used by all Carolina University divisions, schools, departments and programs, on all internal and external printed and electronic materials representing Carolina University (including letterhead, business cards, reports, magazines, newsletters, presentations, web pages, and temporary and permanent signage), the logos are not to be modified by changing the font, proportions, color or other design alterations. Carolina University logo use is not permitted in publications and displays that are not under the official sponsorship of Carolina University. Questions regarding the use of Carolina University logos in publications or displays should be addressed to the Director of Media Relations in the Marketing and Communications Department.

Commercial use of Carolina University’s name, seal or logos is prohibited except in those instances expressly authorized by Carolina University’s Marketing and Communications Department. Anyone interested in becoming licensed vendors are asked to meet with the Director of Media Relations.

1. All branded Carolina University items that are being sold must be ordered through a licensed vendor. Licensed vendors have access to official art files and have a streamlined approval process to ensure that the product has been reviewed and approved.
2. It is strongly recommended that items not being sold also be ordered through licensed vendors because of their familiarity with CU’s brand standards. Unlicensed vendors may be used only with written approval from the Director of Media Relations. An approved proof is required prior to production by an unlicensed vendor.