Logo Standards

Responsible Officer
Ian Mcllwraith
Responsible Office
Marketing and Communication
Approving Body
Board of Trustees
Approval Date
Last Revision
Re-evaluation Date
Publication: Marketing Handbook

Policy Statement

A few rules are necessary for maintaining the integrity of the brand.

Policy Procedures

Do not compromise the overall look of the logo by rotating, skewing, or distorting of any kind— including adding unnecessary and unattractive text decorations like drop shadows and outlines. Here are a few examples of some ways in which the logo should NEVER be used.

  1. Do not rotate the logo.
  2. Do not squash or stretch.
  3. Do not place elements in the logo clear space.
  4. Do not resize any one part.
  5. Do not rearrange parts or create compositions that are not already provided.
  6. Do not add unofficial graphics to the logo.
  7. Do not use off-brand colors. Reference the Color Usage section.
  8. Do not add dropshadows or other texts styles.
  9. Do not contain the logo in a box when used on a background
View PDF

Failure to follow this policy may lead to disciplinary action.