Extensive marketing experience across various industries encompassing multi-nationals, domestic, start-ups, and charities. Some examples include GlaxoSmithKline, R.J. Reynolds Tobacco, General Foods, Northwest Airlines and consulting as well as various charities. Emphasis placed on Best Practice, Consumer Insight, Innovation and Evidence Based initiatives.
Notable successes include:
- “World Class” award for Alli Weight Loss Program as the best overall weight loss program in North America. Recognized also by industry experts and the business community as a Top 10 product launch of that year.
- Launch of innovative new stop smoking program from Nicorette and NicoDermCQ that created powerful motivation to quit tailored to each individual achieved recognition as Most Effective product and program.
- International award for the insight, innovation and creative expression in an internet program for Remifenin Menopause which provided a successful alternative product vs. hormone replacement therapy.